This is often when users are planning for a “moment” around a seasonal or life event. The platform offers unique touchpoints for Pinners browsing or searching for ideas, such as Pin close-ups & saves, making it an interactive shopping destination while discovering new brands.īecause Pinners are planners, retailers with an active presence on the platform have the distinct opportunity to influence a consumer early in the buying cycle. Pinterest is often where buyers begin their purchase journey. But did you know that Pinterest users grew 37% last year? The platform is experiencing record engagement with 440 million active users, many of whom are searching for inspiration when deciding what to buy.
If you’re trying to grow a brand, then you’re likely aware of Pinterest’s role in the consumer’s journey.
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